In 2020, more than 27% of story activity consisted of just a single frame per day.Roughly 60% of millennials publish or watch Instagram stories.Approximately 86.6% of Instagram’s users post stories every day.About 500 million users utilize Instagram stories on a daily basis. Instagram Stories Stats (Editor’s Choice) But don’t just take our word for it, check out the stats and facts below to get the full, well, story. Whether you are a lesser-known company or a well-recognized brand, stories are one of the top ways to approach your customers, create a meaningful brand experience, or advertise your products. Despite their limited online lifespan, or perhaps because of it, they attract interest and generate engagement, benefitting users, influences, and marketers, as evidenced by Instagram stories stats. This year, Instagram Stories continues to roll out new features to help you show off your brand’s personality.Instagram has introduced many features over the years but hardly any as groundbreaking as stories. This will get more eyes on your stories, and may even get you some more followers!Ĭheck out How to Get 500+ Instagram Followers with a Single Post to learn more about hosting your own Instagram contest! If you want to take it one step further, you can add in another qualifier by requiring participants to tag a friend on your post before the contest goes live. You can also promote your contest ahead of time on your Instagram feed, by either sharing the date or time your contest will be going live to your story. Once the contest has ended, share the correct answers and tag the winners on your stories! Just make sure that the rules for the contest are clearly defined, and then post your question sticker and wait for the answers to start rolling in.
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